Now this is a rare instance where there is good marketing advice on this blog….. needless to say I didn’t write it.
Read and digest there are wise words here.
by Lauren Sapala
I’ve launched three different books in the past couple years and I’ve definitely noticed a pattern. Every time I go into “launch mode” I tend to also go into “marketing frenzy,” which means I’m frantically researching, emailing, posting, and overthinking about my book of the moment. My main drug of choice to support the frenzy is the internet. Because no matter what question I might have, the online world seems to have the answers.
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