Blogs are full of advice for writers and self-publishers. How to start a novel. How to finish your novel. How to make your novel great. How to publish, promote, and market your novel. Etc.

No, this isn’t another rule-quibbling post. (Well, actually it is.) This one is about the advice contained in these posts. Or not contained, when the post is written by a service provider of some sort. After outlining a topic crucial to the success of writing and publishing efforts, the post proceeds to describe how that topic is addressed in a course or book. The real objective, of course, is to sell said course or book.

We writers and indie authors are a huge market for services. Editors, book doctors, writing coaches, and publicists are eager to tap into this market. That’s totally legitimate, but let’s not forget that we aren’t just a bunch of dewy-eyed airheads…