Promotion Paradoxes

Another very valuable post from Audrey. Read and consider in depth.

Audrey Driscoll's Blog

Unlike advice about how to write, I have no desire to quibble with advice on how to market or promote books. Social media, paid advertising, giveaways, email lists, etc. I have nothing to say about any of them.

BUT: must every indie author even worry about marketing? Consider the following questions:

  • Do you see marketing as part of the same exciting creative process as writing?
  • Do you think of marketing as a tough challenge to whet your mettle?
  • Is marketing a kind of hair shirt you have to wear to expiate your writing habit?
  • Maybe marketing is a form of torture you wouldn’t inflict on your worst enemy?
  • Or perhaps you see marketing as a waste of valuable writing time.

Just about every author who says they love writing, just have to write, will stop writing only when they die, also says they hate marketing, but they have to do…

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