MKTG #20 – SCAMS

Very valuable and sage advice for authors of all stages and expectations.

Story Empire

Hello, SE’ers! It’s Jan here to talk about an infuriating book marketing pitfall. I will share some tips to help make sure you don’t fall for useless book marketing promises that can drain your pocketbook.

Image courtesy Pete Linforth via Pixabay

New authors are desperate to get their work discovered. And that makes them vulnerable to promises that sound too good to be true. The old adage comes to mind, If it sounds too good to be true, it probably isn’t.

But it’s not just new authors who are vulnerable. Even though seasoned authors tend to be more cautious, we can all still fall prey to these sharks. They’ve gotten good at saying what we want to hear.

So what can we do to protect ourselves and our money?

  • First and maybe most importantly, if someone cold-contacts you, it should raise a big red flag. For example, let’s say you…

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11 thoughts on “MKTG #20 – SCAMS

      • I know, my friend. I get some 300+ spam emails daily wanting me to throw my money away on one thing or another, and I always think … how much more use to society could these scammers be if they actually did honest work for a living? And then, I think how many truly ignorant people must fall for these scams daily, else the scammers wouldn’t still be doing it. Sigh.

        Liked by 1 person

      • Yep.
        In my ‘perfect’ society computer systems would have been created to hunt these folk down.
        1. If they live outside of the UK, they would be subjected to computer viruses.
        2. If they live in the UK they would be put of cleaning up details, no brooms, just rubber gloves.
        The problem with this system is they can use some poor dupe’s system or id to piggy-back.
        in, so maybe not such a good idea.
        Apparently some years ago when the scammers were not so astute, one tried to mess with a russian criminal boss’ system. The poor shmuck being new to the game was not clever enough, they were hunted down and the said boss, sent a few employees to explain to the fellow the error of such a scheme.

        Liked by 1 person

      • It seems to be on the rise, too. A year ago, I received maybe 75-100 daily spam emails, and today my daily average is over 300!!! There seems to be no way to stop them! Grrrrrrrrrrrrrrrrrrrr. When I return as a wolf, I shall hunt them down and bite off their hands so they can no longer email! 🐺

        Ha ha … I hadn’t heard that story. Just goes to show one should be careful who them mess with!

        Liked by 1 person

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